*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --black: #000;
  --white: #fff;
  --off: #f2f0ec;
  --gray1: #111;
  --gray2: #222;
  --gray3: #444;
  --gray4: #888;
  --gray5: #ccc;
  --accent: #fff;
  --stroke: 1.5px;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: 'IBM Plex Mono', monospace;
  background: var(--black);
  color: var(--white);
  overflow-x: hidden;
  cursor: crosshair;
}

::selection {
  background: var(--white);
  color: var(--black);
}

a {
  text-decoration: none;
  color: inherit;
}

/* ── CUSTOM CURSOR ── */
.cur {
  width: 12px;
  height: 12px;
  border: 1.5px solid var(--white);
  border-radius: 50%;
  position: fixed;
  pointer-events: none;
  z-index: 9999;
  transform: translate(-50%, -50%);
  transition: width .15s, height .15s, background .15s;
  mix-blend-mode: difference;
}

.cur.big {
  width: 48px;
  height: 48px;
  background: rgba(255, 255, 255, 0.1);
}

/* ── NAV ── */
nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 0 40px;
  height: 64px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.15);
  background: rgba(0, 0, 0, 0.9);
  backdrop-filter: blur(8px);
}

.nav-left {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
}

.nav-logo {
  font-family: 'Bebas Neue', cursive;
  font-size: 28px;
  letter-spacing: 3px;
  text-align: center;
}

.nav-right {
  display: flex;
  justify-content: flex-end;
  align-items: center;
  gap: 32px;
}

.nav-right a {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
  transition: color .2s;
}

.nav-right a:hover {
  color: var(--white);
}

.nav-contact {
  padding: 8px 20px;
  border: var(--stroke) solid var(--white);
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  transition: background .2s, color .2s;
}

.nav-contact:hover {
  background: var(--white);
  color: var(--black);
}

/* ── HERO ── */
#hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 0 40px 60px;
  position: relative;
  isolation: isolate;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.15);
}

/* interactive color-reveal background — mouse + touch, follows pointer */
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: -2;
  overflow: hidden;
  pointer-events: none;
}

.hero-bg-img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.hero-bg-base {
  filter: grayscale(.5) brightness(0.4);
  opacity: 0.7;
}

.hero-bg-color {
  opacity: 0;
  transition: opacity .4s ease;
  -webkit-mask-image: radial-gradient(circle 150px at var(--hx, 50%) var(--hy, 50%), #fff 10%, transparent 100%);
  mask-image: radial-gradient(circle 150px at var(--hx, 50%) var(--hy, 50%), #fff 10%, transparent 100%);
}

.hero-bg.active .hero-bg-color {
  opacity: 1;
}

.hero-bg::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, #000 0%, transparent 18%, transparent 78%, #000 100%);
}

@media (prefers-reduced-motion: reduce) {
  .hero-bg-color {
    transition: none;
  }
}

/* moving ticker at top of hero */
.hero-ticker {
  position: absolute;
  top: 64px;
  left: 0;
  right: 0;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  overflow: hidden;
  padding: 10px 0;
}

.ticker-inner {
  display: flex;
  gap: 80px;
  white-space: nowrap;
  animation: ticker 25s linear infinite;
}

.ticker-item {
  font-size: 11px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--gray3);
  flex-shrink: 0;
}

@keyframes ticker {
  from {
    transform: translateX(0);
  }

  to {
    transform: translateX(-50%);
  }
}

.hero-eyebrow {
  font-size: 11px;
  letter-spacing: 4px;
  text-transform: uppercase;
  color: var(--gray4);
  margin-bottom: 24px;
  display: flex;
  align-items: center;
  gap: 16px;
}

.hero-eyebrow::before {
  content: '';
  display: block;
  width: 40px;
  height: var(--stroke);
  background: var(--gray3);
}

/* THE HUGE TITLE */
.hero-huge {
  font-family: 'Bebas Neue', cursive;
  font-size: clamp(100px, 18vw, 260px);
  line-height: 0.88;
  letter-spacing: -2px;
  color: var(--white);
  position: relative;
}

.hero-huge>span:first-child {
  display: block;
  position: relative;
  z-index: 2;
}

.hero-huge .outline {
  -webkit-text-stroke: 1px rgba(255, 255, 255, 0.3);
  color: transparent;
}

/* echo copy sits almost on top of the solid title, like a cast shadow */
.hero-huge .shift {
  display: block;
  position: absolute;
  left: 0.04em;
  top: 0.07em;
  z-index: 1;
  pointer-events: none;
}

.hero-bottom {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  margin-top: 48px;
}

.hero-desc {
  font-size: 13px;
  line-height: 1.8;
  color: var(--gray4);
  max-width: 320px;
}

.hero-meta {
  text-align: right;
}

.hero-meta .year {
  font-family: 'Bebas Neue', cursive;
  font-size: 80px;
  color: rgba(255, 255, 255, 0.06);
  line-height: 1;
}

.hero-meta .location {
  font-size: 11px;
  color: var(--gray4);
  letter-spacing: 2px;
  text-transform: uppercase;
}

.hero-scroll-line {
  position: absolute;
  right: 40px;
  bottom: 64px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
}

.hero-scroll-line span {
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--gray4);
  writing-mode: vertical-rl;
}

.hero-scroll-line::after {
  content: '';
  width: 1px;
  height: 80px;
  background: linear-gradient(to bottom, var(--gray3), transparent);
}

/* decorative right-side visual — pure CSS/SVG, no video/canvas, sits behind hero text */
.hero-visual {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  width: 42%;
  min-width: 260px;
  z-index: -1;
  display: grid;
  place-items: center;
  pointer-events: none;
}

.hero-visual>* {
  grid-area: 1 / 1;
}

.hv-ring {
  border: var(--stroke) solid rgba(255, 255, 255, 0.08);
  border-radius: 50%;
}

.hv-ring-1 {
  width: min(56vh, 460px);
  height: min(56vh, 460px);
  border-style: dashed;
  animation: hvSpin 90s linear infinite;
}

.hv-ring-2 {
  width: min(40vh, 320px);
  height: min(40vh, 320px);
  border-color: rgba(255, 255, 255, 0.05);
  animation: hvSpin 60s linear infinite reverse;
}

.hv-svg {
  width: min(46vh, 360px);
  height: auto;
  overflow: visible;
}

.hv-lines line {
  opacity: 0.18;
}

.hv-node {
  opacity: 0.25;
  transform-box: fill-box;
  transform-origin: center;
  animation: hvPulse 3.6s ease-in-out infinite;
  animation-delay: var(--hv-d, 0s);
}

.hv-core {
  opacity: 0.6;
  animation: hvPulseCore 3.6s ease-in-out infinite;
}

@keyframes hvSpin {
  to {
    transform: rotate(360deg);
  }
}

@keyframes hvPulse {

  0%,
  100% {
    opacity: 0.15;
    transform: scale(1);
  }

  50% {
    opacity: 0.9;
    transform: scale(1.8);
  }
}

@keyframes hvPulseCore {

  0%,
  100% {
    opacity: 0.5;
    transform: scale(1);
  }

  50% {
    opacity: 1;
    transform: scale(1.3);
  }
}

@media (prefers-reduced-motion: reduce) {

  .hv-ring,
  .hv-node,
  .hv-core {
    animation: none;
  }
}

/* ── COUNTER ROW ── */
#counters {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
}

.counter-cell {
  padding: 48px 40px;
  border-right: var(--stroke) solid rgba(255, 255, 255, 0.1);
  transition: background .3s;
}

.counter-cell:last-child {
  border-right: none;
}

.counter-cell:hover {
  background: var(--gray1);
}

.counter-num {
  font-family: 'Bebas Neue', cursive;
  font-size: 72px;
  line-height: 1;
  color: var(--white);
  margin-bottom: 8px;
}

.counter-label {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
}

/* ── PRODUCTS ── */

.products-intro {
  padding: 80px 40px 60px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 40px;
}

.pi-heading {
  font-family: 'Bebas Neue', cursive;
  font-size: clamp(48px, 7vw, 100px);
  line-height: 0.95;
  letter-spacing: 1px;
}

.pi-heading .sub-line {
  -webkit-text-stroke: 1px rgba(255, 255, 255, 0.25);
  color: transparent;
  display: block;
}

.pi-note {
  font-size: 12px;
  color: var(--gray4);
  max-width: 280px;
  line-height: 1.8;
}

/* Product rows */
.product-row {
  display: grid;
  grid-template-columns: 80px 1fr 200px 120px;
  align-items: center;
  padding: 0 40px;
  height: 100px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.08);
  transition: background .25s, padding-left .25s;
  cursor: pointer;
  position: relative;
  overflow: hidden;
}

.product-row::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0;
  width: 3px;
  height: 100%;
  background: var(--white);
  transform: scaleY(0);
  transform-origin: bottom;
  transition: transform .3s ease;
}

.product-row:hover {
  background: var(--gray1);
  padding-left: 52px;
}

.product-row:hover::before {
  transform: scaleY(1);
}

.pr-index {
  font-family: 'Bebas Neue', cursive;
  font-size: 24px;
  color: var(--gray3);
}

.pr-name {
  font-family: 'Bebas Neue', cursive;
  font-size: 42px;
  letter-spacing: 1px;
  transition: letter-spacing .25s;
}

.product-row:hover .pr-name {
  letter-spacing: 4px;
}

.pr-cat {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
}

.pr-arrow {
  display: flex;
  justify-content: flex-end;
  align-items: center;
  font-size: 24px;
  color: var(--gray3);
  transition: transform .25s, color .25s;
}

.product-row:hover .pr-arrow {
  transform: rotate(-45deg);
  color: var(--white);
}

/* Expanded product detail (hover panel technique via JS) */
.product-detail {
  background: var(--gray1);
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  display: none;
  padding: 48px 40px 48px 160px;
}

.product-detail.open {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
}

.pd-desc {
  font-size: 14px;
  line-height: 1.9;
  color: var(--gray5);
}

.pd-tags {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  margin-top: 24px;
}

.pd-tag {
  padding: 4px 12px;
  border: var(--stroke) solid rgba(255, 255, 255, 0.15);
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
}

.pd-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 24px;
  border: var(--stroke) solid var(--white);
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  margin-top: 32px;
  transition: background .2s, color .2s;
  align-self: start;
}

.pd-link:hover {
  background: var(--white);
  color: var(--black);
}

.pd-meta {
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  gap: 24px;
}

.pd-stat {
  border-top: var(--stroke) solid rgba(255, 255, 255, 0.1);
  padding-top: 20px;
}

.pd-stat-num {
  font-family: 'Bebas Neue', cursive;
  font-size: 48px;
  color: var(--white);
  line-height: 1;
}

.pd-stat-lbl {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
  margin-top: 4px;
}

/* ── WHY ── */
#why {
  padding: 120px 40px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
}

.why-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 120px;
}

.why-tag {
  font-size: 11px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--gray4);
  margin-bottom: 32px;
  display: flex;
  align-items: center;
  gap: 16px;
}

.why-tag::before {
  content: '//';
  color: var(--gray3);
}

.why-title {
  font-family: 'Bebas Neue', cursive;
  font-size: clamp(56px, 7vw, 96px);
  line-height: 0.9;
  letter-spacing: 1px;
  margin-bottom: 48px;
}

.why-list {
  display: flex;
  flex-direction: column;
}

.why-item {
  display: grid;
  grid-template-columns: 40px 1fr;
  gap: 24px;
  align-items: start;
  padding: 28px 0;
  border-top: var(--stroke) solid rgba(255, 255, 255, 0.08);
}

.wi-n {
  font-family: 'Bebas Neue', cursive;
  font-size: 32px;
  color: var(--gray3);
  line-height: 1;
}

.wi-title {
  font-size: 15px;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 6px;
  font-family: 'Inter', sans-serif;
}

.wi-desc {
  font-size: 12px;
  line-height: 1.8;
  color: var(--gray4);
  font-family: 'IBM Plex Mono', monospace;
}

.why-right {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.why-manifesto {
  font-family: 'Bebas Neue', cursive;
  font-size: clamp(36px, 4vw, 60px);
  line-height: 1.15;
  color: var(--white);
}

.why-manifesto .ghost {
  -webkit-text-stroke: 1px rgba(255, 255, 255, 0.2);
  color: transparent;
}

.why-since {
  margin-top: 48px;
  padding-top: 32px;
  border-top: var(--stroke) solid rgba(255, 255, 255, 0.1);
  font-size: 11px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--gray4);
}

/* ── PROCESS HORIZONTAL ── */
#process {
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  overflow: hidden;
}

.process-header {
  padding: 80px 40px 60px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.process-header h2 {
  font-family: 'Bebas Neue', cursive;
  font-size: clamp(48px, 6vw, 80px);
  letter-spacing: 2px;
}

.process-header p {
  font-size: 12px;
  color: var(--gray4);
  max-width: 260px;
  line-height: 1.7;
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.process-cell {
  padding: 60px 40px;
  border-right: var(--stroke) solid rgba(255, 255, 255, 0.08);
  position: relative;
}

.process-cell:last-child {
  border-right: none;
}

.pc-num {
  font-family: 'Bebas Neue', cursive;
  font-size: 120px;
  color: rgba(255, 255, 255, 0.04);
  line-height: 1;
  position: absolute;
  top: 20px;
  right: 20px;
}

.pc-line {
  width: 32px;
  height: 2px;
  background: var(--white);
  margin-bottom: 32px;
}

.pc-title {
  font-size: 18px;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 16px;
  font-family: 'Inter', sans-serif;
}

.pc-desc {
  font-size: 12px;
  line-height: 1.8;
  color: var(--gray4);
}

/* ── CTA ── */
#cta {
  padding: 120px 40px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  align-items: center;
}

.cta-title {
  font-family: 'Bebas Neue', cursive;
  font-size: clamp(64px, 9vw, 130px);
  line-height: 0.9;
  letter-spacing: -1px;
}

.cta-title .outline-text {
  -webkit-text-stroke: 1px rgba(255, 255, 255, 0.3);
  color: transparent;
  display: block;
}

.cta-text {
  font-size: 13px;
  line-height: 1.9;
  color: var(--gray4);
  margin-bottom: 40px;
  max-width: 360px;
}

.cta-form {
  display: flex;
  flex-direction: column;
  gap: 0;
  border: var(--stroke) solid rgba(255, 255, 255, 0.2);
  margin-bottom: 32px;
}

.cta-form input {
  background: transparent;
  border: none;
  padding: 20px 24px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 13px;
  color: var(--white);
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.1);
  outline: none;
}

.cta-form input::placeholder {
  color: var(--gray3);
}

.cta-form button {
  background: var(--white);
  color: var(--black);
  border: none;
  padding: 20px 24px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 3px;
  text-transform: uppercase;
  cursor: crosshair;
  transition: background .2s;
  text-align: left;
}

.cta-form button:hover {
  background: var(--gray5);
}

/* ── FOOTER ── */
footer {
  padding: 48px 40px 32px;
  background: var(--gray1);
}

.footer-top {
  display: grid;
  grid-template-columns: 1fr repeat(3, auto);
  gap: 64px;
  align-items: start;
  padding-bottom: 48px;
  border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.08);
}

.footer-brand-name {
  font-family: 'Bebas Neue', cursive;
  font-size: 48px;
  letter-spacing: 3px;
}

.footer-brand-tag {
  font-size: 11px;
  color: var(--gray4);
  letter-spacing: 2px;
  text-transform: uppercase;
  margin-top: 8px;
}

.footer-col h5 {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--gray4);
  margin-bottom: 20px;
}

.footer-col ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.footer-col a {
  font-size: 12px;
  color: var(--gray4);
  transition: color .2s;
}

.footer-col a:hover {
  color: var(--white);
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 24px;
  font-size: 11px;
  color: var(--gray3);
  letter-spacing: 1px;
}

/* ── ANIMATIONS ── */
.fade-up {
  opacity: 0;
  transform: translateY(30px);
  transition: opacity .8s ease, transform .8s ease;
}

.fade-up.in {
  opacity: 1;
  transform: none;
}

.fade-in {
  opacity: 0;
  transition: opacity 1s ease;
}

.fade-in.in {
  opacity: 1;
}

@media (max-width: 1024px) {
  .hero-visual {
    display: none;
  }

  nav {
    grid-template-columns: auto 1fr;
  }

  .nav-left,
  .nav-right a:not(.nav-contact) {
    display: none;
  }

  .nav-logo {
    text-align: left;
  }

  #counters {
    grid-template-columns: repeat(2, 1fr);
  }

  .product-row {
    grid-template-columns: 60px 1fr 120px;
  }

  .pr-cat {
    display: none;
  }

  .why-layout {
    grid-template-columns: 1fr;
    gap: 64px;
  }

  .process-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  #cta {
    grid-template-columns: 1fr;
    gap: 48px;
  }

  .products-intro {
    flex-direction: column;
  }

  .footer-top {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 640px) {
  nav {
    padding: 0 20px;
  }

  #hero {
    padding: 0 20px 60px;
  }

  .products-intro,
  .why-layout,
  #cta {
    padding-left: 20px;
    padding-right: 20px;
  }

  .product-row {
    padding: 0 20px;
    grid-template-columns: 40px 1fr 40px;
  }

  .process-grid {
    grid-template-columns: 1fr;
  }

  .process-cell {
    border-right: none;
    border-bottom: var(--stroke) solid rgba(255, 255, 255, 0.08);
  }

  footer {
    padding: 40px 20px 24px;
  }

  .footer-top {
    grid-template-columns: 1fr;
  }

  #counters {
    grid-template-columns: 1fr 1fr;
  }

  .counter-cell {
    padding: 32px 20px;
  }
}


@media (hover: none) and (pointer: coarse) {
  .cur {
    display: none;
  }
}